Discover the story inspired by the collection

The C.H.U.A. Campaign with Malena and Leah

Directed by Xiao Han, these cinematic campaign films for the Chua bag collection are episodic Chronicles of Her, Us, All (C.H.U.A.): a mother and daughter in the home they share, from morning mirror to midnight return. Across three chapters, we follow Malena and Leah as their lives unfold, lensed through the bags that hold their stories and preserve their bond. Written by Kitty Kun Hong and drawn from real-life events, the films commemorate the time she spent under one roof with her own mother while in the early years of establishing her fashion practice. Every scene is a witness retold; every detail, a dear memory recalled.

C.H.U.A. - One

Getting Ready

C.H.U.A. - Two

Running Late

C.H.U.A. - Three

After Party

Inherit the campaign vision as your own

Step beyond the frame with Chua Mother and Daughter bags by KUN HONG.